social media optimization

What Is SMO,
Social media optimization (SMO) involves making your content easily shareable over social networking sites. Since there are many options for where people can see your content, the aim for the web has shifted from, “driving as much traffic to a website ” ensuring as many people view the content”. 
See this blog. I found this blog informative as well as simple to understand. it has everything you wanted to know about social media optimization. It may also help to implement for your website.
How SMO WORK

please add www since i am new to this forum and cant post links.

techwyse.com/blog/social-media-marketing/social-media-tips-tricks/

techwyse.com/blog/social-media-marketing/3-ways-to-make-more-visibility-in-google-search-through-social-networks/In short, SMO is becoming a mainstream part of SEO. 

The days of search engine optimization (SEO) as a critical audience-driving strategy for digital publishers are numbered. Forward-looking marketers need to educate themselves about a far more meaningful and effective way of bringing audiences to media destinations -- social media optimization (SMO.)

 web sites such as Digg that become popular and generate traffic for those sites. These people aren’t in it for the money – but even then, the article noted that some were trying to cash in on the trend with services that offered to generate traffic for web sites by paying people to “vote up” posts.
You shouldn’t resort to those kinds of practices. They’re generally frowned on – or worse – in online social communities. But you do need to know what you’re dealing with. Start by getting the target audience for your offering firmly in mind; if you’re on the top of your game, you should know who these people are anyway. Knowing who your audience is will help give you some idea of where to go to find them.

There are several different kinds of social sites. Not all of them will be conducive to your purposes. Even the ones that are will be structured in a number of different ways, which means you’ll need to approach them differently. I have seen people claim that there are only two types of social sites, but I think there are at least three and maybe more. Feel free to disagree!

The first kind of social site I think of as a social networking site. These are the kinds of sites where users usually have profiles (such as LinkedIn) and sometimes have blogs as part of those profiles (such as Zude, MySpace, and other sites). You could become known on such a site by building a profile for yourself and/or your company, writing a blog, commenting on the blogs of other users, and so forth. Becoming part of such a site means becoming part of a community.

The second kind of social site is also community-based. You become noticed mainly by posting links, voting on links, and making comments on links other people have posted. Typically these are sites like Digg, Reddit, Slashdot, Fark, and many others. You need to spend some time reading these sites to get a feel for their quirks and what interests their readers. You wouldn’t post a story on home decorating to Digg, except possibly if the home decorating article talked about someone who made their apartment over into a reproduction of the U.S.S. Enterprise (and even then you’re likely to get a yawn and an “it’s been done.”). These communities are usually hypersensitive to spam, so you want to be really careful about what you post. As you would with an online forum, you want to get a feel for how they work before you put up your first link. It’s usually a good idea to lurk for a while with these sites before posting.