By most people's standards, the internet is still very young. New technologies and developments in existing technologies are appearing at an extraordinary rate. As technologies change, so does the terminology used to describe them.I worked for three years as a webmaster. Ask a dozen people to define that term, and you'll get a lot of different answers. A webmaster may be the leader of a large team, including developers, writers, marketers, designers, usability experts, technical support people, and yes, search engine optimizers. Or s/he may perform all or some of those duties alone.
The same is true for search engine optimization. For many people, the term is a new one, and they have no idea what it is an SEO does. To others, SEO is synonymous with SEM -- search engine marketing. In my opinion, there is a big difference between the two.
Search Engine Marketing
I see SEM as a rather broad term. It's everything that can be done to utilize the technology of search engines with the goal of promoting a web site and increasing its traffic, its "stickiness," and, in the case of sites that promote a business (or are a business), increase profits. SEO, therefore, would be a subset of SEM.
Aspects of search engine marketing which I would consider to be outside the realm of search engine optimization include the following:
SEO and SEM are not two names of the same thing. In sem you pay for every click on your link but in seo you don't have to pay a single Penny.
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